Brian Catling-designed Dawn West Dust East watch by Mr Jones watches
It's a watch that 'helps us to slow down time' and it's called the Dawn West Dust East watch by Mr Jones watches.
Designed by artist and poet Brian Catling it uses a single 'eye' that makes one revolution every 12 hours, with the colours underneath changing from black to silver to gold to red. The idea is to be less worried about time - knowing the time of day without the specifics.
It's a limited edition of 100 and is available now, priced at £145.
Mr Jones watches website
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